--- title: E-Commerce Marketing | ROAS Performance Marketing description: Performance marketing for New Zealand online stores. Google Shopping, Meta and retargeting, optimised for profitable revenue and reported in plain language. image: https://roas.co.nz/hs-fs/hubfs/roas-2026/ROAS%20advisor%20talking%20with%20a%20local%20tradesperson.jpg?width=1200&name=ROAS%20advisor%20talking%20with%20a%20local%20tradesperson.jpg --- [Skip to content](https://roas.co.nz/e-commerce#main-content) [![ROAS Performance Marketing](https://roas.co.nz/hubfs/raw_assets/public/roas-2026/images/logo-roas.svg)](https://roas.co.nz/) - Services - [Digital Marketing Strategy](https://roas.co.nz/digital-marketing-strategy-consultation) - [Social Media Marketing](https://roas.co.nz/social-media-marketing-for-new-zealand-businesses) - [Search Engine Marketing](https://roas.co.nz/search-engine-marketing) - [Fractional Digital Marketing](https://roas.co.nz/fractional-digital-marketing) - [Display Advertising](https://roas.co.nz/display-advertising) - Who we work with - [Not-for-profits & Charities](https://roas.co.nz/not-for-profits-and-charities) - [Trades](https://roas.co.nz/trades) - [Hospitality](https://roas.co.nz/hospitality) - [E-Commerce](https://roas.co.nz/e-commerce) - [About Us](https://roas.co.nz/about) - [What is ROAS?](https://roas.co.nz/what-is-roas) - [Blog](https://roas.co.nz/blog) - [Contact us](https://roas.co.nz/contact-us) [Talk to us](https://roas.co.nz/contact-us) [Get free audit](https://roas.co.nz/free-consult) Open menu ![ROAS Performance Marketing](https://roas.co.nz/hubfs/raw_assets/public/roas-2026/images/logo-roas.svg) Close menu - Services - [Digital Marketing Strategy](https://roas.co.nz/digital-marketing-strategy-consultation) - [Social Media Marketing](https://roas.co.nz/social-media-marketing-for-new-zealand-businesses) - [Search Engine Marketing](https://roas.co.nz/search-engine-marketing) - [Fractional Digital Marketing](https://roas.co.nz/fractional-digital-marketing) - [Display Advertising](https://roas.co.nz/display-advertising) - Who we work with - [Not-for-profits & Charities](https://roas.co.nz/not-for-profits-and-charities) - [Trades](https://roas.co.nz/trades) - [Hospitality](https://roas.co.nz/hospitality) - [E-Commerce](https://roas.co.nz/e-commerce) - [About Us](https://roas.co.nz/about) - [What is ROAS?](https://roas.co.nz/what-is-roas) - [Blog](https://roas.co.nz/blog) - [Contact us](https://roas.co.nz/contact-us) [Get free audit](https://roas.co.nz/free-consult) [Talk to us](https://roas.co.nz/contact-us) E-Commerce Growth # Turn browsers into buyers. Running an online store is one thing. Growing it profitably is another. We help NZ e-commerce businesses drive more revenue from every dollar spent on advertising, with no lock-in contracts. [Get your free ROAS audit](https://roas.co.nz/e-commerce#get-in-touch) [See what we do](https://roas.co.nz/e-commerce#what-we-deliver) - Fashion & Apparel - Homeware - Health & Beauty - Food & Beverage - Sporting Goods - Electronics Campaign Performance (Last 30 Days) Live - Revenue $48,320 ↑ 34% vs prior period - Blended ROAS 6.2× ↑ 1.4× improvement - Ad Spend $7,800 Across all channels - Google Shopping Campaign Shopping 8.1× - Meta: Prospecting Ads Meta 4.8× - Dynamic Retargeting Retarget 11.4× - Display: Brand Awareness Display 3.2× - 312 Orders this month - $155 Avg. order value - 4.1% Conv. rate - No lock-in contracts - Account ownership: yours - Real-time reporting dashboard - 15+ years of SEM experience - Based in Tauranga, NZ The Challenge ## Growing an online store profitably is harder than it looks. Ad costs are rising. Platforms report conflicting numbers. And it's easy to spend a lot without knowing what's actually driving sales. Most e-commerce businesses know they need to advertise. But between Google Shopping, Meta ads, retargeting, and display, keeping it all working together is overwhelming. The result? Budget spread too thin, poor ROAS, and no clear picture of what to fix. - ### Rising cost-per-click, shrinking margins Ad costs across Google and Meta have increased year-on-year. Without careful campaign structure and bid management, profitability erodes fast. - ### Platform ROAS numbers that don't add up Google claims 8×, Meta claims 6×, your retargeter claims 12×. But your actual revenue doesn't match any of them. Attribution chaos is costing you good decisions. - ### Abandoned carts with no recovery strategy Most stores lose 70–80% of potential customers at checkout. Without a coordinated retargeting and email strategy, that revenue walks out the door permanently. - ### Seasonal peaks without a plan Black Friday, Christmas, mid-year sales: e-commerce is seasonal. Businesses that win are the ones with structured campaign calendars, not reactive boosting. How We Drive E-Commerce Results ## Every channel working together, not in isolation. We build full-funnel advertising ecosystems that cover discovery, consideration, conversion, and retention. Each channel plays a deliberate role in your customer's path to purchase. - ### Google Shopping & PMax High-Intent Channel Get your products in front of people actively searching to buy. We structure Shopping and Performance Max campaigns to maximise visibility for your most profitable product categories. - Product feed optimisation - Smart bidding strategy - Search term sculpting - ### Meta & Instagram Shopping Discovery + Social Commerce Reach new customers through their feeds with visually compelling product ads. We manage prospecting, catalogue ads, and social shopping campaigns built around your audience. - Advantage+ campaign setup - Dynamic product catalogue ads - Lookalike audience targeting - ### Dynamic Retargeting Abandoned Revenue Recovery Bring back the 70–80% who left without buying. We build coordinated retargeting sequences across Google Display, Meta, and email to recover abandoned carts and product viewers. - Abandoned cart sequences - Product viewer retargeting - Cross-channel sequencing - ### Google Search Ads Branded + Category Terms Capture customers searching for your brand or your product category. Search ads protect your brand from competitors and capture high-intent buyers at the bottom of the funnel. - Brand protection campaigns - Category keyword targeting - Responsive search ad copy - ### Display & Programmatic Brand Awareness at Scale Stay visible across the 3 million+ websites your customers browse. Display keeps your brand top-of-mind during the consideration phase, critical for driving future search and direct traffic. - Audience targeting by interest - Contextual placements - HTML5 creative assets - ### Strategy & ROAS Reporting The Full Picture We tie it all together with blended ROAS reporting, attribution analysis, and monthly strategy reviews. You'll always know what's working, what isn't, and what to do next. - Blended ROAS dashboards - Monthly strategy calls - Seasonal campaign calendar What We Deliver ## Everything your e-commerce store needs to grow. A complete digital marketing service built around your products, your margins, and your customers. - ### Google Shopping & Performance Max We manage your product feed and campaign structure to get your products in front of buyers at the moment they're ready to purchase, with smart bidding focused on ROAS targets. - ### [Social Media & Meta Shopping Drive discovery and sales through Instagram and Facebook. From prospecting to dynamic catalogue ads, we build social campaigns that grow your customer base and your revenue. Explore](https://roas.co.nz/social-media-marketing-for-new-zealand-businesses) - ### Retargeting & Cart Recovery Stop losing sales to abandoned carts. We run coordinated retargeting across Google and Meta to bring back warm audiences who showed intent but didn't convert. - ### [Display Advertising Build brand awareness across 3 million+ websites while your customers are browsing. Display campaigns keep you visible during the consideration phase and feed your retargeting audiences. Explore](https://roas.co.nz/display-advertising) - ### [ROAS Reporting & Attribution Cut through the conflicting platform numbers with honest blended ROAS reporting. We show you what's actually driving revenue, across every channel, in plain language. Explore](https://roas.co.nz/what-is-roas) - ### Free ROAS Audit Start with a free audit of your current advertising setup. We'll identify exactly where budget is leaking, what's working, and where the biggest growth opportunities lie for your store. ## You built the store. Let us fill it. We focus on profitable growth, not vanity metrics. If you're ready for advertising that actually pays for itself, let's talk. [Book a Free Chat](https://roas.co.nz/book-a-call) [Talk to us](https://roas.co.nz/book-a-call) ![Jeff Edbrooke, founder of ROAS Performance Marketing](https://roas.co.nz/hs-fs/hubfs/roas-2026/Image_Area.jpg?width=1200&height=1595&name=Image_Area.jpg) "E-commerce is unforgiving. Every dollar needs to work hard. We treat our clients' ad budgets the way they would, with care, precision, and an obsession with real return on spend." Jeff Edbrooke · Founder, ROAS Performance Marketing Google Partner Google Shopping NZ E-Commerce Specialist Your Digital Marketing Partner ## We care as much about your margin as you do. Too many digital agencies optimise for clicks and impressions. We optimise for profitable revenue. Every campaign decision we make is tested against one question: does this make your store more money? We work with NZ e-commerce businesses across fashion, homeware, health, food, and more, bringing in-house marketing expertise without the in-house cost. 15+ Years in digital marketing 6 Service specialisms NZ Local market expertise 0 Lock-in contracts Ready for Clarity? ## Ready to make your ad spend work harder? Tell us about your store and we'll put together a free ROAS Audit: a clear picture of what's working, what isn't, and where your biggest growth opportunities are. - No lock-in contracts, cancel anytime - Your accounts, your data, always - Real-time reporting you can actually read - hello@roas.co.nz - +64 7 220 9829 Book your audit 30 seconds. No obligation. ![ROAS Performance Marketing](https://roas.co.nz/hubfs/raw_assets/public/roas-2026/images/logo-roas.svg) In-house digital marketing expertise for your business, at a fraction of the cost and effort. Real results, real return on ad spend. ## Services - [Display Advertising](https://roas.co.nz/display-advertising) - [Fractional Marketing](https://roas.co.nz/fractional-digital-marketing) - [Paid Search](https://roas.co.nz/search-engine-marketing) - [Social Media](https://roas.co.nz/social-media-marketing-for-new-zealand-businesses) - [Digital Strategy](https://roas.co.nz/digital-marketing-strategy-consultation) ## Who we help - [Charities & NFPs](https://roas.co.nz/not-for-profits-and-charities) - [Hospitality](https://roas.co.nz/hospitality) - [Tradies](https://roas.co.nz/trades) ## Company - [Contact](https://roas.co.nz/contact-us) - [Blog](https://roas.co.nz/blog) - [What is ROAS?](https://roas.co.nz/what-is-roas) - [About us](https://roas.co.nz/about) - [Privacy Policy](https://roas.co.nz/privacy) ROAS Performance Marketing © 2026 Tauranga, New Zealand