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About ROAS Performance Marketing

ROAS is not a typical digital marketing agency.

We don’t have a one size fits all “proven formula”.

We believe in customised solutions, not one-size-fits- all formulas.

We don’t believe in "set it and forget it" advertising. Your campaigns deserve constant attention and optimisation.

We don’t employ high-pressure sales techniques. You'll work directly with experienced digital marketing professionals who are invested in your success.

We want to know you.

We want to get to know what makes your brand, product, or service different.

We want to know what your customers and clients want.

We want to understand your goals and ensure we provide the best digital marketing solutions to help your business thrive online.

client meeting

A simple process.


We take the time to thoroughly understand your business and its unique challenges.

After an initial discovery call, we dive into your data. We'll analyse your analytics , customer insights, and any advertising reports to understand  what’s working, what can be improved, what new opportunities we can explore, and what can be replaced.

We recommend.

We’ll put together an itemised proposal for work, based on what you’ve told us, and what the data has shown us. This will include measures of success and KPI’s to connect our success to.

We implement.

Once you’ve agreed to a proposal, we’ll go about making it happen, with your feedback throughout the process.

We review.

After each phase or project, we conduct a thorough review with you. We'll evaluate our performance against the agreed-upon success metrics, celebrate achievements, and transparently address areas for improvement.

We iterate.

After reviewing performance, we’ll discuss lessons learned, and work these into our next phase of work together.

Hi, I’m Jeff – the founder of ROAS Performance Marketing.

I’m a Tauranga local, a father of two young boys (and one dog), a frequent traveller, and a lover of the ocean, lakes, and rivers. I’m also a slightly obsessed digital marketing practitioner, focused on using technology to simplify business and create meaningful connections.

My career in digital marketing started in the creative hub of Wellington in 2010 with a web development agency focused on membership organisations and financial institutions. Since then, I’ve worked with some of New Zealand’s biggest B2B events, innovative global exporters, local distributors, and more, to drive performance through digital marketing.

Most recently, I led the digital marketing team at the Mental Health Foundation of New Zealand, driving the population to engage with a range of mental health resources and major campaigns such as Pink Shirt Day and Mental Health Awareness Week.

In my time working with these organisations, I’ve seen a real opportunity and hunger for growth through smart digital marketing in New Zealand. However, it can be difficult knowing where to start, where the quick wins are, and where the opportunities for long-term growth lie.

Meanwhile, I've witnessed agencies worldwide touting 'proven systems' for digital success, only to deliver cookie-cutter campaigns. I knew there was a better way.

That's why I founded ROAS Performance Marketing. We're dedicated to providing top-tier digital marketing expertise to businesses in Tauranga, Auckland,  and across New Zealand. We connect you with the right strategies, tools, and tactics to drive a measurable return on your ad spend.

We make performance marketing accessible, working within your budget and resources to expand your reach, boost performance, and maximise the impact of your digital marketing efforts.

Enough about us – let's talk about you! What are your business goals, and how can we help you achieve them through performance marketing?

I’d love to hear from you.

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Ready to unlock you marketing potential?

Contact us today for a free 30 minute discovery call

hello@roas.co.nz

+64 7 220 9829

Looking for ideas? Here are a few ways we can help.

Social Media Marketing

Going beyond “likes, comments, and clicks” to generate tangible results for your business, growing awareness, engagement, and ROI.

Paid Search (SEM)

Search Engine Marketing that’s focused on a Return On Advertising Spend, driving awareness, consideration, and ultimately customers.

Display Advertising

Tap into a network of over 2 million websites to promote your products, service, or business. From interactive HTML5 banners to native display.

Digital Strategy

Strategy sits behind all our work.

We’ll work with you to identify your target audience, and how we can inspire and motivate them to become loyal, repeat customers / clients.

Reporting & Analytics

We work with a range of reporting and analytics tools . If you’re after a regular, weekly, automated report, or a monthly audit with personal insights, we’ve got the tools and knowledge to help you measure the performance of your digital marketing.

Ready to unlock you marketing potential?

Contact us today for a free 30 minute discovery call

hello@roas.co.nz

+64 7 220 9829