"Without a strategy, execution is aimless. Without execution, strategy is useless." – Morris Chang
Do you want better business results from your digital marketing, but not know where to start?
ROAS Performance Marketing is here to help. Our digital marketing strategy team will identify your priorities and pinpoint the areas that will deliver the greatest impact – both now and in the long run.
Your ROAS Performance Marketing digital strategist will:
- Partner with you to craft a data-driven strategy.
- Prioritise initiatives that maximise value for your business.
- Focus on achieving both quick wins and sustainable, long-term growth.
Before diving into tactics, we'll thoroughly review your existing digital marketing efforts to identify opportunities for optimisation, automation, and expansion (or reduction, if needed!). We'll then explore new growth avenues through smart, efficient, and scalable digital marketing tactics – tailored specifically to your business.
The result? A clear roadmap for business growth through digital marketing, complete with key performance indicators (KPIs) to track your progress every step of the way.
Digital Marketing Strategy plans:
- Self-service (where we enable you or another digital marketing agency to carry out the tasks yourself), with optional quarterly reviews from your ROAS Performance Marketing strategist;
- ROAS Performance Marketing supported (where we implement the improvement on your behalf), while keeping all account under your ownership. Our team will work work to clear milestones to achieve your digital marketing strategy, with regular monthly reports on progress and improvements.
Key components of our strategy:
- Target audience: What is your ideal customer profile? Who are the influencers?
- Customer journey: We map out the customer journey from initial awareness to loyal advocacy.
- Competitors: Who are your competitors, and what is your differentiation?
- Channels: We identify the most effective channels to reach, and drive action from your target audience.
- Performance Measurement: How do we measure performance? Performance will be tied to KPI's, with automated monthly reporting highlighting.
At the end of the process, your business will have an actionable digital marketing strategy, guiding you on the tools and tactics to make your business thrive online.
New Zealand Expertise, Global Perspective
Our digital marketing agency is based in Tauranga, but we serve clients throughout New Zealand and the world. We can conduct strategy sessions in person or online to suit your needs.
Our deep understanding of the New Zealand market, combined with our global experience, allows us to create strategies that are both innovative and effective, delivering a positive return on investment.
Our broad and diverse experience across businesses in New Zealand and overseas has given us an understanding of what works (and what doesn’t).
What sets up apart:
- Experience: Our 15+ years of digital marketing experience means you can skip the learning curve and trust our proven processes. Our team have worked on campaigns spanning the length of New Zealand, and the globe, from hyper-targeted B2B lead generation, through to national behaviour change campaigns.
- Straight-Talking: We cut through the noise and focus on delivering results without the confusing acronyms and jargon.
- Tailored digital marketing strategy: We've worked with diverse businesses across health, events, retail, exports, imports, charity / not-for-profit, and more. We know that no two businesses are the same and devise bespoke strategies for each business to work toward your business goals.
- Purposeful Strategies: Whether it’s awareness, sales, behaviour change, or research, we align our tactics with your specific goals.
- Results: We exist to provide the results that matter, and report on them in a clear, digestible, and accurate format – so you know you’re always getting a strong return with ROAS Performance Marketing.