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Clean Climate x ROAS
Performance Marketing
Start Driving Growth.

Building a high-trust home-services brand from zero to full market momentum

 

6  Months

To hit annual revenue target.

Growing staff

6 new team members in one year.

Day 1

Lead generation.

Rapid growth

Across the Bay of plenty and waikato
When Jarrad set out to launch Clean Climate, he wasn't new to the game.
 
With more than a decade running a successful heat-pump and ventilation business (sold a few years prior), he knew how to deliver quality work, lead a team, and operate at a high standard.

What he didn't want was to spend months figuring out digital strategy, market positioning, or how to stand up a brand that could compete against long-established players across Bay of Plenty and Waikato.
 
Jarrad approached ROAS Performance Marketing to move fast, cut the complexity, and get a market-ready brand built the right way.

 

 

The Strategy

ROAS Performance  Marketing delivered a fast, cost-efficient, and evidence-based go-to-market process

Market and Competitor Review


We ran a lean but rigorous analysis of the local category, identifying competitive gaps, search demand patterns, and opportunities for a new entrant with a cleaner value proposition.

  • Competitive gaps identified
  • Search demand patterns analysed
  • Clear market opening discovered

Brand Development


Using a mix of marketing expertise and smart, cost-effective AI tooling, ROAS established the Clean Climate name and brand identity.

  • Local credibility positioning
  • Trust signals across every touchpoint
  • Professional visual consistency

 

 

Website Delivery


ROAS Performance Marketing led the full web project management process, resulting in a site engineered for quick-quote conversion.

  • Clear service pathways
  • Frictionless quote forms
  • Fast, mobile-optimised UX

Demand Generation


On launch day, all core channels were already in motion. Clean Climate saw high-intent enquiries from day one, validating both the positioning and the channel strategy.

  • Search engine marketing
  • Display advertising
  • Social media marketing

Services Provided

A comprehensive suite of digital marketing services designed to take Clean Climate from concept to market leader in record time

  • Competitor analysis
  • Brand development and positioning
  • business name recommendation and domain registration
  • ai generated logo and brand assets
  • website build project management
  • google ads account setup and performance management
  • meta ads account setup and management
  • google business profile setup

The results

Clean Climate entered the market like an established operator, not a newcomer. The marketing foundation enabled operational growth ahead of schedule.

High-intent enquiries from launch

Lead generation started immediately on day one.

Rapidly growing team


Strong inbound lead flow required  rapid team growth and tripling the number of staff to support.

Exceeded Revenue Targets

 

Annual revenue targets weren't just hit - they were smashed inside of the first 6 months.

"Partnering with ROAS Performance Marketing was the best decision we made when launching Clean Climate. Jeff helped us build a brand that immediately felt credible and trustworthy, then backed it with a website and marketing setup that delivered results from day one. The strategy was clear, the execution was sharp, and the lead flow has been strong enough that we've already expanded our team and hit our first-year revenue targets in half the time. ROAS Performance Marketing gave us the platform to grow fast and grow properly."

 

jarrad pic
Jarrad Seath, Founder, Clean Climate

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